Sales of organic fruits and vegetables at mainstream retailers now total $5.5 billion, an increase of 16.4% from a year ago, according to a new report from the Organic Trade Association and Nielsen.
Some organic produce categories are growing even faster. Sales of organic bananas, which total $165 million, climbed 33%; organic blackberry sales jumped 61%; and sales of organic value-added vegetables surged 54% to almost $150 million.
The report also found that trips with organic produce rose 3% and spending per trip grew 2% compared to a year ago. On average, the annual household spend on organic produce was $25.22.
Over half of households now purchase organic produce. Organic produce shoppers tend to be more kid-focused, the report showed.
Over three-quarters of “organic enthusiasts” — households that spend more than half of their produce budget on organic items — buy organic fruits and vegetables at traditional… see the entire article.