Robust Growth for Organic Food Sales
Organic food sales are forecast to grow at three times the rate of non organic as Europe and US consumers continue to be concerned about sustainability issues like food safety, environmental impact and animal welfare. As the trend for organic gathers pace, food producers need to up the ante in terms of new products and brands to appeal to health conscious and informed consumers.
According to a Rabobank report, organic sales will continue to thrive until at least 2025 and food producers should ramp up the focus on organics and increase efforts to position themselves as a responsible business by developing new products and brands as well reformulation of existing products to help grow their top lines.
“Until 2025, organic food sales in Western Europe and the US are forecast to grow (CAGR) by 6.7 percent and 7.6 percent, which is roughly three times faster than overall food consumption growth,” says John David Roeg, senior consumer foods analyst at Rabobank. “Food producers should increase their focus on organic, through new products and brands, or through the reformulation of existing products to help grow their top lines. This will also help them to position themselves as responsible businesses.”
FoodIngredientsFirst has a copy of the report which says that while organic food consumption is not a new phenomenon, an acceleration in the way consumers are being…